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Public Relations and Media Skills

Locations & Dates:

Date: 20 - 31 Aug 2017
Ref: R5017
Location: Malaysia (Kuala Lumpur)
Fees: 6750 

MERC Training Center reserves the right to alter dates, content, venue and trainer with a reasonable notice time.
One extra free place for every 2 paid nominees

Program Objectives:

By the end of the program, participants will be able to:

  • Analyze and assess the latest public relations concepts and strategies in a variety of contexts.
  • Appraise certain public relations techniques and approaches appropriately geared to the working environment of Arab institutions.
  • Practice key public relations skills relating to verbal and written communication, as well as editorial, layout and production techniques.
  • Improve their awareness of the main media skills in Public Relations.

Program Outline:

Public Relations Concepts

  • Roles and Situations
  • Qualities for Successful Public Relations Staff

Public Relations and Communication

  • The Public Relations Officer as Communicator
  • Exchange of Messages
  • Models of Communication Process
  • Importance of Body Language in Public Relations

Public Relations Responsibilities

  • Corporate Image Identity and Reputation
  • Public and Community Oriented Activities Aimed at Internal and External Public

Public Relations and the Media

  • Relations with the Media
  • Preparing Press Kits
  • Preparing Press Releases
  • Conducting Press Conferences
  • Dealing with the Media
  • Building Good Relationships with the Media


Presentation Skills and Techniques in Public Relations

  • Preparation
  • Rehearsal
  • Presentation

Public Relations Written Skills

  • Editorial, Layout and Production Techniques
  • Writing Memos and Reports
  • Preparing Newsletters
  • Designing and Preparing Brochures

The Public Relations Promotional Role

  • Public Relations Role in Marketing and Advertising
  • Sponsorship and Promotions
  • Organizing Exhibitions
  • Media Coverage