By the end of the program, participants will be able to:
This Program is designed for:
Account managers, sales managers, sales people who are managing Key Accounts or have limited experience in managing accounts customers in a Business to Business environment. This program is worth 25 NASBA CPEs.
Note: Fundamental sales skills are assumed and will not be covered on this course.
Key Account Management
Account Analysis, A Necessary Step Towards Defining and Selecting KA
The Key Account Relational Development Model
The Account Planning Process
The Critical Role of Key Account Managers